Moving Ideas to Action

November 16, 2006

Holiday Inn and Conference Center
Exit 242, Interstate 80
Coralville, IA
Phone: (319) 351-5049

• avian flu
• farm risk management;
• health and safety issues for AgriTourism;
• making wise choices for health insurance;
• community-based participatory research;
• relationship building;
• changing social norms;
• program evaluation;
• ethics in research;
• communications and marketing

Intended Audience:
The forum is designed for the agricultural population in the central United States, health professionals (MD, RN, PA, NP, respiratory therapists and mental professionals), agricultural safety and health professionals, occupational and environmental health professionals, educators, agricultural engineers, commodity group representatives, farmers, employers of migrant farm workers, media, and local, state and national policy makers.

Educational Objectives:
Following this forum, the participant should be able to:

Keynote
• Discuss with rural health care providers how todesign effective health care
delivery systems for supporting agricultural health and safety.

Plenary
• Recognize how public policy determines our food and how agriculture systems
affects public health.

Collaborative Research
• Identify the practical value of relational work as a means of strengthening organizations and understand how a depth of knowledge of individuals is an effective marketing tool.

• Identify fundamental barriers and opportunities to community-based participatory research and understand how barriers can be overcome.

• Identify types of ethical challenges that can arise in community-based participatory research and ethical values that can facilitate a reasoned approach to such challenges.

• Discuss elements necessary to develop successful collaborations that benefit communities and address health disparities.

Risk Management on the Farm
• Describe ten health and safety recommendations for AgriTourism operations and understand why the recommendations are appropriate for children.

• Define the difference between pandemic influenza and avian influenza and be able to identify steps that can be taken to help prevent avian influenza from becoming endemic in US agriculture.

• Identify practical disease management strategies on a livestock operation.

• Identify basic criteria for a health insurance policy that fits the needs of farm families.

Tools for Intervention
• Describe elements of an effective dissemination plan for health promoting programs or policies.

• Develop a program evaluation logic model and list basic evaluation principles.

• Discuss how commercial marketing tactics can effectively be used to impact behavioral change and how to develop a cost-effective strategic social marketing
plan.

Conference Agenda
7:30-8:30 am Registration and Continental Breakfast

8:00-8:20 Welcome Address: James Merchant, MD, DrPH

8:20-9:20 Collaboration: The Future of Rural Health and Safety,
Keynote Address by Forrest W. Calico, MD, MPH, Senior Advisor for Quality, National Rural Health Association, Stanford, KY

9:20-9:30 Break

9:30 - 10:30 Does the Farm Bill Affect Your Health, Susan L. Roberts, JD, MS, RD, Director, Food & Society Policy Fellows Program, Thomas Jefferson Agricultural Institute, Ankeny, IA

10:30 – 11:00 Panel Discussion – Moderator Kelley J. Donham

11:00 – 12:00 Concurrent Breakout Sessions I (pick one topic)

Topic 1 – Collaborative Research
The Practical Value of Relationships, Don Untiedt, BA, Director, Linn County Nonprofit Resource Center, Cedar Rapids, IA

Topic 2 – Risk Management on the Farm
Health and Safety Issues for Children Visiting on Farms, Michael Humann, MS, Agricultural Health and Safety Specialist, National Farm Medicine Center, Marshfield, WS; Karen Peterson, Producer, Bloomsbury Farm, Atkins, IA

Topic 3 – Tools for Intervention
Making Healthy Behaviors Become the Norm, Faryle K. Nothwehr, MPH, PhD, Assistant Professor, College of Public Health, Department of Behavioral and Community Health, The University of Iowa, Iowa City, IA.

12:00 – 1:30 Lunch

1:30 – 2:30 Concurrent Breakout Session II (pick one topic)

Topic 1 – Collaborative Research
Opportunities and Barriers to Community-based Participatory Research in Keokuk, IA. Shellie Striegel, BA, Research Assistant, Community Health Action Partnership (CHAP); Jennifer A. Cook, MPH, Research Assistant III, Community and Behavioral Health; College of Public Health, The University of Iowa, Iowa City, IA

Topic 2 - Risk Management on the Farm
What Farmers Need to Know About Avian Flu. Liz Wagstrom, DVM, MS, DACVPM, Assistant Vice President, Science & Technology, National Pork Board, Clive, IA

Topic 3 – Tools for Intervention
Program Evaluation on a Shoestring – Part 1, Kellee Thorburn McCrory, MPH, Center Coordinator, Iowa Center for Evaluation Research; Project Director, National Resources Center for Family Centered Practice, College of Public Health, The University of Iowa, Iowa City, IA

2:30 – 3:30 Concurrent Breakout Session III (pick one topic)

Topic 1 – Collaborative Research
Who do you Trust? Developing Principles of Ethics, Lauris C Kaldjian, MD, PhD, College of Medicine, Director, Program in Biomedical Ethics and Medical Humanities, The University of Iowa, Iowa City, IA

Topic 2 - Risk Management on the Farm
Implementing Biological Risk Management on your Livestock Operation, Danelle Bickett-Weddle, DVM, MPH, Associate Director, Center for Food Security and Public Health, Iowa State University, Ames, IA

Topic 3 – Tools for Intervention
Program Evaluation on a Shoestring – Part 2, Kellee Thorburn McCrory, MPH, Center Coordinator, Iowa Center for Evaluation Research; Project Director, National Resources Center for Family Centered Practice, College of Public Health, The University of Iowa, Iowa City, IA

3:30 – 3:45 Break

3:45 – 4:45 Concurrent Breakout Session IV (pick one topic)

Topic 1 – Collaborative Research
Community-based Participatory Research: Case Studies of Health Disparity Research in Iowa, Michele Yehieli, DPH, Executive Director, Iowa Project EXPORT, University of Northern Iowa, Cedar Falls, IA

Topic 2 - Risk Management on the Farm
Making Wise Choices for Your Health Insurance, Susan Voss, JD, Iowa Insurance Division, Des Moines, IA

Topic 3 – Tools for Intervention
Applying Commercial Marketing Tactics to Deliver your Message, Keven Arrowsmith, MS, Communication Specialist; Catherine Hunt, BA, Marketing Specialist, Iowa State University Extension, Ames, IA

4:45 – 5:00 Wrap-up – Kelley J. Donham

Registration:
Registration fees for the Midwest Rural Agricultural Safety and Health Forum include all program materials, instruction, parking, continental breakfasts, lunches, and refreshment breaks. All registration fees must be paid in advance of the conference. On-site registrations will be accepted if space allows.

Online Registration (takes you to the Center for Conferences and Institutes website-scroll to "November Conferences" at bottom of page. You will need to set up an account to ensure secure credit card payment-- here are the instructions provided by the Center for Conferences and Institutes)

Print version of brochure with registration form (mail / fax info included) Includes more information about the speakers and presenters.

Cancellation Policy:
If registration is cancelled before the November 1 early deadline, the registration fee will be refunded, less a $25 administrative fee. After November , please transfer your registration to another attendee, or call the office to donate registration to a student attendee or non-profit organization.

Continuing Education Credit
Nurses
The University of Iowa College of Nursing is Iowa Board of Nursing Approved Provider: Number 1. Full-time attendance at The Midwest Rural Agricultural Safety and Health Forum awards 0.85 CEUs (8.5 contact hours).

Social Work
On October 5, 2005 the Iowa Board of Social Work Examiners changed the rules for social work CEUs. The Board no longer approves continuing education sponsors, and now directs its licensees to review the continuing education criteria established in the rules. Social work CEUs will be offered but it is up to the participant to determine if this program is deemed appropriate for your profession. If you have questions, please contact the Iowa Board of Social Work Examiners.

General
The University of Iowa awards 0.7 CEUs (7 hours) for attendance at The Midwest Rural Agricultural Safety and Health Forum.

Lodging:
A block of rooms has been reserved for this conference at the Holiday Inn Hotel and Conference Center, (3l9) 35l-5049, for Wednesday, November 15 and Thursday, November 16, at a discounted rate of $89 single king/two doubles per night. You must call the hotel directly to make your reservation before October 18 to be guaranteed this discounted rate. Ask for the University of Iowa Center for Conferences rate, or mention I-CASH.

Holiday Inn Hotel & Conference Center
1220 lst Avenue
Coralville, IA 52241
(319) 351-5049