Iowa brand update: Student org guidelines, icon browser, Qualtrics themes

Published on September 8, 2022

The University of Iowa brand manual website provides guidelines and resources designed to help you communicate your message in a way that is compelling to your audiences, distinctive from our peer institutions, and true to our identity as an institution. When used intentionally and consistently, these brand resources help us build awareness, familiarity, and trust with our audiences. Here are a few resources that have been recently added.

Student Organization Guidelines

To ensure the connection to Iowa is clear for the audiences served by Registered Student Organizations, new brand guidelines have been developed and include:

  • New official badges to make it easy for student organizations to leverage the Iowa brand
  • Best practices for creating and using unique logos
  • Directions for accurately using the university name
  • A step-by-step guide for ordering gear and apparel while following the licensing process

See the Student Organization guidelines:

New Icon Browser

outline of the state of Iowa with a heart shape marking Iowa City

Icons are UI-produced illustrations (such as the one to the right). A new Icon Browser makes it easier to search and download from the library of over 500 brand icons. Find the images you need using:

  • Keyword search
  • Category filters
  • A filtered view of recently added icons
  • Ability to download based on the color and file format best for your project

Search the Icon Browser:

Qualtrics Survey Themes

Custom-branded themes are now available and preloaded for Qualtrics surveys. Survey themes offer title and unit name placeholders, an optional brand pattern background, and styling for your survey content.

Access preloaded themes via the Qualtrics platform. HawkID login is required. Instructional tips for using the Qualtrics interface are also available to help you implement the theme.

See Qualtrics theme usage tips:

Want to Learn More?

Brand 101: An overview of the Iowa brand (live virtual session)

This overview training is available for faculty and staff to gain a better understanding of who we are, what makes us unique, how to leverage our visual identity, and the resources available to bring it all together. Join us or encourage members of your team to attend our next session:

  • October 20, 2022
  • 10:00-11:30 a.m.
  • Zoom link to be provided upon registration

Register via Employee Self-Service My Training: