CPH Logos and Templates

The words and images we choose; the symbols, fonts, and colors we use; and the stories we tell all help convey our brand. The resources on this page and the University of Iowa brand manual web site are designed to help you communicate your message in a way that is compelling to your audiences, distinctive from our peer institutions, and true to our identity as an institution. The College of Public Health and its academic and administrative units are part of the University of Iowa brand and must align with the institutional visual identity.

To download, right click on the logo link below that is appropriate for your needs. Select “Save Link As,” and choose where you wish to save the file. Insert the image file into your project.

File types

SVG files are for use on screens and in print. SVG files are a newer file format. SVG files display well on screens and in print, and can be enlarged or reduced to any size without loss of resolution. However, many vendors will use legacy equipment that might not support SVG, in which case the EPS is more appropriate.
PNG files are for screen use. PNG files are best used for screen applications, including websites, Microsoft PowerPoint, and email. Do not use PNG files for print or merchandise applications. PNG files will not scale up, so don’t attempt to use them larger than their original size.
EPS files are for print or merchandise use. EPS files are best used for print or merchandise applications, including letterhead, t-shirts, water bottles, mugs, pens, etc. EPS files can be enlarged or reduced without loss of resolution. However, EPS files often don’t display well on screens and are not appropriate for web use.

CPH logos

The CPH logo (sometimes referred to as the CPH lockup) should be used according to the lockup guidelines on the UI brand manual website. All UI-approved lockups can be downloaded in SVG format from the brand manual. If you need assistance with logos or a different approved color variation, contact cph-communications@uiowa.edu.

CPH lockup SVGs

CPH lockup PNGs

CPH lockup EPS files

CPH Affinity Lockups

Affinity lockups draw on established shorthand name recognition for key approved units and groups. These lockups are styled for greater flexibility in small spaces. The “Public Health” affinity lockup is available from the brand manual site as a ZIP file containing EPS and PNG versions — in color, black, reversed, horizontal, and stacked formats as well as trademarked (TM) versions for merchandise only.

Download the CPH Affinity Lockup Set

Department Letterhead

College of Public Health departments should use the letterhead templates provided below. Please do not modify the templates.

Department Logos

Departmental logos are available in sets of SVG files from the brand manual site. SVG files can be easily converted to PNG or EPS files using online file converters such as cloudconvert, or graphics software such as Adobe Photoshop or Adobe Illustrator. Email us if you need assistance with file conversion.

University of Iowa Block IOWA Logo

The University of Iowa Block Iowa logo and guidelines for its use.

CPH PowerPoint Templates

Editorial Style Guides

The University of Iowa uses predominantly AP style, with some exceptions. Consult the UI editorial style guide for more instruction and details.

The University has also developed a Diversity, Equity, and Inclusion Style Guide that attempts to answer common questions and provide thoughtful guidance on topics that may be encountered when creating and/or editing content.

E-mail Signatures

Guidelines and instructions for setting up email signatures.

Poster Resources

Poster Templates

PowerPoint templates for large format poster presentations.

Other Templates

Find a library of Iowa brand templates for event promotion, name tags, stationery, HTML email, and more.

Zoom Backgrounds

Choose from a collection of College of Public Health photos and backgrounds sized for Zoom.

Questions?

If you have questions about appropriate use of the logo and brand, please email cph-communications@uiowa.edu.