The University of Iowa merchandise storefront is a new resource for custom-branded gear, including apparel, accessories, and drinkware. The site, intended for internal unit bulk ordering, is available at https://uiowa.authenticmerch.com/ (requires HawkID).

Products must be customized with approved unit identification, such as a preloaded collegiate lockup, department name, or other approved custom unit name. There are minimum quantities for some items.